How KFC market its products in different countries

China:

KFC offers plenty of dishes in the Chinese market that cater to local tastes. Instead of coleslaw, you can order seasonal vegetables with your chicken: bamboo shoots in spring, lotus root in summer. It also offers a traditional breakfast menu featuring congee, rice porridge served with fried crullers or sesame flatbread for dipping. It is also offering a layered beef burger as one of their latest promotions. While chicken remains the mainstay of the menu, the new burger features six layers of thin-sliced tender beef, cheese, lettuce, and mushrooms. While KFC is best known for specializing in chicken, chicken, and more chicken in most of the world, in China, beef is actually featured in several regular menu items as well, including a wrap and a rice dish (the expansive menu also includes pork chops and meat balls).

  

India:

Fried chicken is a relatively safe bet, and KFC another Foods-owned brand does a good business in buckets of Colonel Sanders' original recipe. In north

India Chicken is the main selling product, while in the south the Veg. items sell more than the chicken. It caters to vegetarians with a veg thali, a vegetable and rice mixed plate, and the Chana Snacker, a chickpea burger with Thousand Island dressing. Even its trademark chicken dishes were given a local flavor with the use of Indian spices and cooking techniques. They served the food with the famous Indian spices that Indians are well known with. By that way the reached there Indian market with something that they might feel that it’s only made for them.

Japan:

KFC Japan offers a panko fried salmon sandwich. Even its trademark chicken dishes were given a local flavor with the use of Indian spices and cooking techniques. The meat is mostly dark meat chicken. There is a bit of white meat chicken in Japan's KFCs, but not much. The Japanese are not at all fond of white meat chicken it's one of the few things that's cheap in the grocery store. All-chicken dishes in Japan, with the exception of  “sasami served as raw chicken sashimi” are made from dark meat. Yuzu dry spiced fried chicken (Yuzu is a citrus fruit common in Japan, sort of like a cross between a lemon and a lime). These kinds of sandwiches can’t be served in any branch around the world because Japanese are only famous for this kind of food. The dark meat chicken is served in Japan because they don’t eat much of the white meat chicken.

London:

KFC London uses revised slang in their ‘Wicked Variety Bucket’ to attract customers. But that’s not the only difference in the menu; Brits have the option of ordering a ‘Cajun Boxmaster’ meal, with chicken breast, hashbrown, cheese, and Cajun sauce wrapped in a tortilla

Egypt:

KFC Arabia offers Ramadan meals and specials. Unlike McDonald’s, their Ramadan special includes ten mini Krispy Kreme doughnuts. Everything else on the menu is relatively standard, but you won’t find those mini delights at outlets in the United States. This is because during Ramadan people after eating needs something sweet to eat, so this show how much the ad. is successful because by this way they grab people’s attention to eat at KFC during Ramadan.

Australia:

Australian KFC diners can try ‘The Parmy,’ or the latest promotion from the international chain. A ‘Parmy Stacker’ comes with two chicken schnitzel filets, ‘Parmigiana’ sauce, and cheese on an oatmeal bun. For dessert, you can order a Sara Lee chocolate and caramel mousse, which is only found in Australia. This was a successful way of marketing because they added to them something that is different from any other country and an ingredient, which is Sara Lee chocolate and caramel mousse that is something special for them and they would like so much.

Thailand:

 KFC goers can grab an order of ‘Wing Zeed,’ which appears to be a spicy, fried, chili lime chicken, doused with lime juice. On the side, you can also get unique KFC items like a shrimp donut, which is a donut shaped piece of shrimp that is breaded and fried. You can also order an egg tart, which is a crispy egg pie with custard filling. This kind of food isn’t served in any branch for KFC around the world it is only served for them because Thailand is known that people there enjoy eating seafood a lot.