Five important stages of program preproduction

1.    Select an idea:

Its one of the important stages, because without selecting a good idea it might lead to many failures. It’s the stage where you select a certain idea with a specific characteristics as the idea must be different and better from other ideas, it must deliver a value, and suitable for the characteristics of the medium and the policy of the channel.

2.    Gathering of materials:

It’s important because gathering information about the topic or issue you are discussing it helps you to understand and know more details about your topic. Gathering of materials have many sources for example: library, contact some subject experts to focus on an important issue,

Internet, person communication, archives, and newspaper.

3.    Identify your purpose:

It is the most important stage. It’s the stage in which you identify the production goals and purposes. When goals are identified it is easy to reach success.

4.    Know and analyze your target audience:

Different cultures, age, gender, and educational level differ in the program content. The way you discuss an issue to non-educational people will be totally different from discussing it to the educational level so that’s how the idea or topic is the same but the content will be different to be suitable for each level and culture. The importance of knowing your target audience helps in delivering the message and reach success and not understanding many lead to many failures.  

5.    Develop a production schedule:

Drawing a tentative schedule. It is a written timetable listing the time for each production step, it’s important because if it’s not well planed it might cause you to miss a critical deadline.